Red Stripe Gets Back To Its Roots With Music Project
Tuesday, December 20th, 2011Jamaican beer brand Red Stripe have embarked on a unique new video project with artists and Jamaican musicians. In the first video in the series, sound artist Yuri Suzuki creates his first Jamaican-influenced art work.
Yuri was inspired by the DIY aesthetic of the Jamaican reggae musicians. These musicians would take every day objects and make musical instruments from them. Suzuki and his crew of artists and engineers were provided with 5,000 cans gathered at this year’s Notting Hill Carnival. They then used these cans to build a 2.5 metre tall sound system capable of delivering high quality sound.
After building the sound system, Yuri Suzuki invited DJ Al Fingers and Jamaican singer and songwriter Gappy Ranks to test out the system. After several minutes of improvisation, they voiced their approval for the sound system, which was then unveiled at a launch night at the Village Underground several days later.
The party at the Village Underground was huge. Musicians such as Ben UFO and MC Chunky used Suzuki’s sound system in their performances. The project represents a celebration of Red Stripe Lager’s roots by supporting Caribbean art and music. We’re looking forward to the next project in the series.